Identification of new ways to improve relationship with retailers for a major beverage company in Peru
Examples of activities
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Segment consumers, retailers, and shoppers
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Identify levers to improve relations with each retail segment
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Define an action plan
Creation of new brand architecture for a financial company
Examples of activities
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Understand current and target consumers;
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Map characteristics of current brands in Brazil and worldwide;
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Design brand architecture, including emotional and performance characteristics of each brand, and what actions should be done to position them accordingly
Support a multinational company to launch a small appliance in the Brazilian market (including 4Ps analysis)
Examples of activities
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Analyze competitors, existing products and channels of distribution
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Forecast future demand
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Define pricing strategy
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Recommend channels, positioning and product characteristics
Project Examples*
Marketing
Project executed by Stratsense leadership
